Looking at my email I see the usual proliferation of things going on in healthcare and health insurance. However, in looking at the overall trend, a potentially disturbing picture begins to emerge.
Does insurance pay this? How many times a day do healthcare providers and insurance people hear that question?
One of our initial questions for a new client is “Will you be looking for real health insurance or the appearance of health care insurance?” Silly question, you might say because who wants the “appearance” of insurance? Actually, more times than you might expect, a client may respond, “I really just need to show I got coverage.”
Well, the question is not will it work because everything works, just not always the way you want it to, or thought it would.
You never notice some cars until you own one and they seem to be everywhere? Well, you will be hearing about “Drug Formularies” a lot more and then realize they are all over the place. And — you are impacted!
Although you might sometimes think that, it is actually an acronym for Return on Investment. In fact, it is an important concept even in areas you might not have considered.